One last tip for the report layout: You can use these reports to drill down further based on what you have selected. This is located as shown below:. Want to see what channels drove visits to these entry pages? How about a breakdown by mobile device type?
What can the regional data tell you about your paid targeting efforts? The possibilities are nearly endless. Go explore! With these tools, you now how have the ability to:. Now that you have this knowledge, if you have the opportunity, get in there and explore! What are the hidden gems of Adobe Analytics that you use?
Let me know in the comments! However, truthfully, this is just the tip of the iceberg in relation to Adobe Analytics knowledge. Stay tuned for more information on these areas in future posts. Happy data digging! If you have a nested object, separate the name with a. For example if you wanted to map the page referrer, you would put: page. If you would like to prefix your Segment properties before sending them as contextData, enter a prefix here.
Add a custom delimiter to concatenate Adobe Analytics lVars or props sent as an array. Note, if you do not specify a custom delimiter, arrays will be concatenated with a comma. Please add the Adobe Analytics lVar or prop on the left and select a custom delimiter on the right. Must be all lowercase with no whitespace. This will disable Visitor ID from being passed to Adobe. If you do not want to attach pageName for your. Enter a Segment property name on the left and an Adobe Analytics eVar number on the right.
You can view your Segment events and properties in your Schema. Map your Segment events to custom Adobe events. Events V2 Bundled Mobile Only required. If you are sending via server side you should use the Events option instead. Map your Adobe Analytics property names on the left to Adobe event names on the right. This setting only applies to Mobile integrations with Adobe.
Please contact Adobe to obtain this URL. Enter a Segment property name on the left and an Adobe Analytics hVar number on the right. You can view your Segment page calls and properties in your Schema. Enter a Segment property name on the left and an Adobe Analytics list variable number on the right. If you do not know your organization ID, you can find it on the Marketing Cloud administration page. Configure merchandising event, such as purchase or currency events. This is currently in Beta Testing and not generally available.
If you enable this option and you also have a Timestamp Optional reporting suite, you can opt to send your visitorID instead of the timestamp since Adobe does not allow you to send both. Adobe Analytics only accepts a single product identifier.
Use this option to choose whether we send product name , id , or sku. Enter a Segment property name on the left and an Adobe Analytics property number on the right. This setting removes the fallbacks. Service Cloud. Why should U. Conversion Rate Optimization. Search Engine Marketing. Search Engine Optimization.
Social Media Marketing. Tag Management System. Salesforce Marketing Cloud. AngularJS 1. Subscribe to receive more posts right into your inbox. Successfully Subscribed. Roshan Lal Nov 02, 6 minute read. Want to accelerate the value that you can get from Adobe Analytics? Analysis Workspace: It is a robust and flexible base to build custom projects. Report Suites: Whether it is a single website or multiple websites or even a subset of different web pages, Report Suite allows you to get end-to-end and independent reporting for them all.
Metrics: Quantifiable information related to website visitors are termed as Metrics. Segments: Adobe Analytics allows you to create, manage, share and finally apply a range powerful and focused segments to your reports.
Date Range: You can go for a pre-set or define a date range in the calendar. Now that you know about the basic concepts, it is time to explore some capabilities. Intelligent Analytics: This component incorporates machine learning capability Adobe Sensei to your reporting methodology. Data Extension: You can extend data in Analytics using different ways. Export Data: Adobe Analytics allows you to export your data in multiple ways. Data Workbench: You can leverage powerful multi-channel capabilities using Data Workbench.
However, you may want to use your own self-service data visualization and reporting tools. What are the examples of those kinds of tools? Success with self-service tools requires having access to Adobe Analytics data. Without the data, those who want to dig deeper will not get too far. How do you feel these tools with the data they need? Adobe provides a few methods to access the underlying SiteCatalyst analytics data.
A common approach is to manually download files for use in Excel. If you use Excel to manage your data and make marketing decisions, manually cutting and pasting data can quickly become tedious. The data can be segmented using filters built into the tool. Once you have set up your spreadsheet, you can import fresh data, or set it to automatically update. You can then leverage the exports intended for Excel in self-service analytics tools like Tableau.
While the Excel Report Builder simplified working with Adobe data in spreadsheets, they are not well suited for more complex use cases. Most tools will allow the import of these XLS files, though it is manual and prone to error.
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