They require thought and consideration but ask nothing in return. As a result, the power of repetition as a persuasive technique cannot be understated. Saying the same word or phrase over and over helps it stick. Rote learning is a case in point. Similarly, repeating your key message throughout your marketing communications will help it stick with the audience.
Better still, you should find ways of repeating your message within single pieces of marketing collateral. Charities are well known for using repetition as one of their go-to persuasive techniques. How many examples of repetition did you spot in this ad?
Did you pick up on any other persuasive techniques already mentioned above? How about emotive language? Feelings of guilt, sympathy, hope, pity, compassion and joy are exploited throughout marketing communications in order to persuade consumers.
Emotive language packs a punch. Getting an emotional reaction and creating emotional engagement is a powerful sales technique. Every minute, 12 children die of starvation. Like facts, clever use of statistics to support your claims can add gravitas and credibility. However you choose to use statistics in your marketing, make sure you do your research. Then prepare some fractions, percentages, ratios, or graphics and prove your product or service is the best.
Repeating a benefit three times is an established persuasive technique. A message delivered in three different ways is memorable. Using triples can make an idea stick. This is the holy trinity of unforgettable marketing. We are drawn to things in threes. Apparently, three is a powerful number and a triangle is a powerful shape. Alliteration helps call attention to headlines, subheads, and email subject lines, but alliteration can also help to emphasize a point:.
Alliterative phrases in these headlines call attention to the message and emphasize their purpose through alliteration:. The rapid-succession Pack -a- Punch and Convert -like- Crazy plosive alliteration combo exerts an authoritative influence of Power like the old one-two. Hard beginning consonant sounds create a sense of authority, but more on that later.
Subheads serve several purposes, primarily to help organize your content for the reader. Email subject lines that use alliteration spark a call to action by projecting a certain tone or mood, connecting with the reader on an emotional or sensory level.
Here are some clever alliterative subject lines of email received while sheltering in place during the COVID pandemic:. These alliteration examples show us how we can make a memorable impact by emphasizing a point or projecting a feeling or a mood.
But how can we use alliteration in content writing to be more persuasive and memorable? Circling back to the concept of sound symbolism, we learned that sounds have inherent meanings.
Reverse-engineering successful alliteration begins with understanding the effect of beginning word sounds. Beginning consonant sounds are associated with a combination of two physical actions when we vocalize the sound:. Hard consonant sounds that are typically voiceless or stops, and will have a plosive sound that can elicit a sense of authority or abruptness.
Conversely, some soft consonant sounds are typically voiced or fricatives. They can be soft and breathy, eliciting a more soothing tone. A key to successful use of alliteration is to match the effect of beginning sounds of words to project the desired effect of your writing.
Poem Generator has several writing aids to suggest phrases or passages to writers. Among these tools is an Alliteration Generator. Results vary! Solicit the help of alliteration generators to suggest alliterative words, but remember that your creativity far outweighs any software program.
Once you get the hang of alliteration, you may be tempted to use it more often than you should. Combining alliteration as a triple can be very effective. The effect of alliteration can be almost poetic, making it pleasant and comfortable on the ears. Note that some letters have softer sounds eg. H and some have more percussive sounds eg.
These will have correspondingly softer and harder effects. Alliteration is also called homoeoprophoron, adnomination, agnomination and annomination. Paroemion , Rhyme , Repetition principle. Quotes Guest articles Analysis Books Help. More Kindle book s: And the big paperback book. Look inside. Please help and share:.
0コメント