Honestly, I think some of the best things come from that. Being able to develop a collection during the pandemic and deliver it in feels like a fresh new surprise to a fresh new year. I'm really thrilled about this. There are so many exciting products available in the initial launch of Jason Wu Beauty—which are your favorites? Thanks to a 3-in-1 formula, it can be used as lipstick, blush, or eyeshadow. People love the idea that they can create a monochromatic look in minutes.
I created it because I started getting freckles nearly a decade ago. You made it a point to create products that are clean, vegan, and cruelty-free. Why was this important to you? As a creator, I understand that fashion and beauty has an impact on the environment—it is a real issue! We've shown that it's possible! Why did you choose to include a pimple patch in the collection? Masks have made our skin more prone to breakouts and blemishes.
This is why I thought it was a very important item to include in my collection. It can come in handy for men, women, children—honestly, everyone.
It's a lifesaver, and I love that we were able to offer that within the assortment. With years of experience in the fashion industry, did you notice any similarities between designing a clothing collection and a beauty line?
It's all about aesthetics. To me, the idea of creating something that can help people feel uplifted makes creating beauty and fashion similar. You mentioned that you wanted your beauty line to echo "refined femininity. Refined femininity and elegance is something that allows your natural beauty to shine through versus covering it. Did this notion play a defining role in creating a nude-colored collection? I've always found nudes to be feminine and beautiful. I love that the color comes in such a wide variety of shades, from pale pinks to dark browns.
Now, the runway maven has returned to the mass market retailer, but with something a bit different. In January, Wu joined forces with NYX Professional Cosmetics founder Toni Ko to drop his bespoke and this, time permanent Jason Wu beauty collection at Target , bringing his runway sensibility to the beauty arena — and at accessible price points to boot.
A post shared by Jason Wu Beauty jasonwubeauty. Scroll through below to shop some of my favorite items from the collection, or shop the entire line at Target here. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale. It grooms, volumizes, and most importantly, keeps my brows intact literally all day.
I like to use it alone with layered over my brow pencil for a bushier look. Wu has always been interested in beauty—and was intrigued when at the end of the night, he received a business proposal from Ko. Even NYX, which was considered a powerhouse at the time of its sale, has faced declines. Wu is not afraid of mass-market retail. He has sold clothing at Target before—his limited-edition collection for the Minneapolis-based, big-box chain is said to have sold out within three hours after its launch in The products are mostly multipurpose and designed to achieve a natural look—a truly natural look with just a few key products.
It comes in various shades of nudes and was formulated and designed to be used on the lips, cheeks or lids. Sign up for WWD's Newsletter. For the latest news, follow us on Twitter , Facebook , and Instagram. Amazon shoppers are living in these on-sale joggers: 'OMG these are the most comfortable pants I've ever owned! Dust like nobody's watching. The singer opens up about dealing with anxiety after her divorce. Save up to 50 percent on air purifiers, weighted blankets and more.
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